Performance that holds up
Fast pages, stable interfaces and technical decisions measured against real user experience.
Founder-led, start to finish
Senior engineering experience with a commercial point of view.
Byron Bay Commerce is led by Dennis O’Keeffe, a Staff Software Engineer who has shipped digital products across startups, billion-dollar technology companies and Australian financial infrastructure.
Experience across the market
Built inside product teams. Built for brands people know.
Product teams
Client brands
“Ship the right thing quickly, measure what customers do, then keep improving.”
The operating principle
Experience with range
Product depth, agency pace and an audience of my own.
My professional history spans Apple, Culture Amp, Present Company, Lyssna, Visibuild and Australian Payments Plus. That includes hands-on work in early-stage teams, a technology unicorn, Visibuild as Australia’s best tech place to work in 2026, and the enterprise behind Australia’s critical payment services.
I have also built websites for Red Bull, Sea Shepherd, Oporto, Red Rooster, Qantas, BWS, SXSW Sydney, Chicken Treat, NSW National Parks and Oxygen Home Loans. Other projects have included Coles, Liquorland, Dropbox, RMIT, Semi Permanent, Unibet, Vodafone and Yellow Tail.
Alongside client and product work, my writing has appeared in Better Programming, The Startup and JavaScript in Plain English. My independent technical blog attracts roughly 70,000 organic visitors each year, so content strategy and search growth are disciplines I practise on my own work too.
- 70k
- Organic tech blog visitors each year
- 15+
- Recognisable Australian brands shipped for
- 6
- Product teams across startups, unicorns and enterprise
How the studio works
Focused on the work that gets users through the door.
Commercial by design
Sales, marketing, positioning strategy and customer action shape the build before visual preferences do.
SEO that compounds
Search architecture and content foundations are part of the product, not a launch-day checklist.
A short path to market
Focused scopes and fast release cycles get the right experience in front of customers sooner.
Start with a conversation
Bring senior product thinking to the next release.
Work directly with the person planning and building the project, from the first commercial question through to launch.